SEO Book Review

It seems like everybody is obsessed with their position in the search engine rankings these days. Why is that?

Old-world marketing involves interrupting the customer, and asking if he’d like to buy your product. But with online search engines, you don’t interrupt people – you give them exactly what they’re looking for.

This makes them more qualified because they’re not merely interested in your product or service – they are actively searching for it, right at that moment! It’s the perfect moment to deliver your sales pitch.

But people don’t look at every result when they perform a search. They’ll start at the top of the list, and stop looking once they’ve found what they’re looking for.  Most people won’t even click onto the second page of results, so if you want to be found – you have to rank well.

But how do you get there? It takes a lot of work, and can involve a lot of soul searching.

• Why are all your competitors doing so much better than you?
• Why aren’t my visitors clicking my links, or buying my products?

Well, take a look at this site and info from Brendon Sinclair, head of an award winning ad agency owner on the Gold Coast. Brendon’s widely acknowledged as one of Australia’s leading online marketers.